Task: Put a spotlight on AT&T’s new series, Fear{less} with Tim Ferriss. Our secret weapon? Tim himself. We picked his brain about why he’s decided to square off with fear on his new show.

He shared five nuggets of wisdom for all the yet-to-be-discovered Elon Musks out there—exercises to take fear and transform it into fuel. It’s this perspective that formed the backbone of our article.

The idea? Not just to make noise, but to ignite conversations.    

c/o: Noelle Bloom