Most people spend more time planning a vacation than their retirement. And it makes sense. Vacations promise clarity—you know where you’re going, what you’ll see, and how you’ll get there. It’s a matter of confidence.

Retirement on the other hand? Not so much. It’s literally the longest trip of your life, and often the least certain. Passive portfolios barely keep pace with inflation. Trade policies are leading to record losses. And the fear of outliving your savings is as real as a heart attack.

That’s why T. Rowe Price decided to take a different approach.

Instead of just asking about your risk tolerance, they ask about your goals. Your fears. The life you want to wake up to. Because when investments are built around you, not the market, you get more than potential returns. You get confidence. 

That’s The Power of Curiosity.

c/o: T. Rowe Price